Top Three Reasons to Get Started on the College Application Process Now

            When should I start jumping into the college app process? Every year, as the junior year ends and the college application season begins, this is the one question I always get...

Thoughts on the So-Called “Cliché" Personal Statement

            “Jesse, I came across a YouTube video that said you should never write about sports in your Personal Statement.”

            ...

How to Keep Your Sanity During the College Application and Admissions Process

            “Control what you can control.” You’ve probably heard this saying a thousand times. “And let go of the things you can’t.” This is always...

Thoughts on Whether Taking Standardized Tests (SAT/ACT) Still Makes Sense for College-Bound High School Students

            In a word: maybe.

            So, as we all know, the COVID-19 pandemic turned the age-old tradition...

Prioritizing Good Fit Over Name Brand

            Yes, I admit it – I’m a product of consumer culture. When I was thirteen years old, I was a diehard Michael Jordan fan. And one day, my best friend showed up at school with a brand-new pair of Jordan...

How to Approach the College Application Essay and Get the Most Out of It

            I am 100% with you. The primary reason we take the necessary time and effort to write outstanding college application essays is to move the needle in our favor when applying to...

The True Value of the College Application Essay

            It’s no secret that school counselors are stretched thin. The National Association for College Admission Counseling (NACAC) notes, “In 2014-2015, the average student caseload nationally was...

The Dos and Don'ts When Deciding Which Universities You Should Apply To

            I can already hear you asking, “So, Jesse, what the heck do carts and horses have to do with college app lists?”

            Well,...